Virgin racing and tyre recyclers Carbon Green have united in a move that could see top level motor racing becoming a little bit more environmentally friendly.
Both companies have announced the plans June 13 following Lewis Hamilton’s victory in the Canadian formula one race.
Carbon Green which is based in Canada, will become a sponsor of Virgin racing and Sir Richard Branson has declared it the ‘first truly green highly relevant’ deal in the sport.
The recycling firm transforms old tyres into useful products and Sir Richard hope the deal with make Virgin Racing more environmentally friendly.
Carbon Green has also opened its first tyre recycling plant in Canada, in south Ontario over the weekend.
Virgin Racing boss, Sir Richard, said: “I am delighted Virgin Racing is partnering with Carbon Green at their home country GP here in Montreal.
“I want Virgin Racing to drive the introduction of green technology into F1 and Carbon Green’s tire recycling company is, I believe, the first truly green and highly relevant sponsor in the sport and I hope only the first of many.
“I also want to congratulate Carbon Green on the announcement of their first production plant here in Canada.”
President of Carbon Green, John Novak, said: “We are thrilled to be in Montreal with our partner Virgin Racing, to witness the return of Formula one to Canada and Virgin’s inaugural race on Canadian soil.
“We have identified Canada as a world leader with very high standards of environmental practices which fits with our expansion plans for our unique proprietary technology that 100% recycles used tires into high grade commodities.
“We are therefore pleased to announce that we have chosen the southern Ontario region as the first location to launch our standardized plant roll-out in North America.”